Attention doesn't equal cool

Try as I might, but this Gen Xer just can't stay addicted to his phone — like the Gen Z kids. At the end of the day, maybe we more seasoned folks aren't meant to be on our phones so much. Oh well.

Last week, I took a major step in curbing my phone use by deleting Pokemon Go. I went on a field trip to spa-like Cal State Fullerton, tried to do a Pokemon party with a student and then realized he was playing the game the whole time and even walked into somebody.

Wait a second. Is this what I look like when I'm mindlessly spinning Pokestops and collecting constant Pokemon? Ugh. I don't want that.

I deleted the app, and my life almost instantly got better. The curious thing is that I just wrote about my Pokemon addiction two months ago. Perhaps that blog entry made me realize how silly it was. While it's great to walk 30 miles a week, do I really need to be on my phone during those miles? And do I really have to walk 30 miles every single week?

This whole Pokemon Go addiction, just to be abruptly deleted, has me pondering how pop culture has gotten so ephemeral that I need to reevaluate where I spend my time. Also, I am wondering if our attention-economy pop culture world now is destined to be utterly uncool because of its tech-enforced, engagement-calculating parameters.

Surprisingly, I find my time — and attention — valuable, and I just don't want to waste it on mindless scrolling or the completely unnecessary 24-hour news cycle or Podcasts (I much prefer music). Yes, I will indeed live the majority of my life away from tech and pop culture, but then what do I do when I want to dabble in a movie or TV show or music or whatnot? I'm not deleting all of pop culture from my life, like Pokemon Go.

This blog functions as not only a record of my life, but a record of pop culture for Gen Xers in my demographic. A topic needs to grab my full attention for me to write about it, and I've noticed some things that have grabbed my attention have come and gone, like the wind, Bullseye. They're gone now. Poof. 

The Podcast SmartLess and Costco jump to mind. Against my better judgement, I lauded SmartLess two years ago, but I had already seen that the Podcast's utter focus was commercialism. Then, it became even more commercial, and even more commercial, and I haven't had a desire to listen for a long, long time.

Last year, I wrote about how I finally succumbed to joining Costco. That membership lasted a year. Hey Costco, I'm good; your novelty wore off. Plus, my family prefers its big-box items from Target, so OK then.

As I ponder my reversals on Pokemon, SmartLess and Costco, I guess it all goes back to the first Noble Truth of Buddhism. Nothing is forever, and this is painful.

While I am not sure the Buddha envisioned that truth applied to Pokemon Go, I believe that truth is important to remember as the world often appears to be changing with warp-like speed. But is it really?

I'd like to think people are the same as 30 years ago. But perhaps modern technology, like comments on YouTube videos, brings out the worst in people. Perhaps modern technology pushed individuals into being way less cooler versions of their ultimate selves. 

Media-wise, if we're living in this winner-take-all, attention economy, then it's exceptionally hard for anything to be cool in that space. I mean, really. Once anything goes viral, isn't it passe by then? If the masses determine what gets attention, isn't that completely uncool and unworthy of our attention? 

It's kind of like when the frat boys started to like Pearl Jam, and we just knew, OK, Pearl Jam just isn't worth our attention any more. But now, it's not just the frat boys, who happened to be in college by the way, adding the likes to Pearl Jam. It's everybody. I mean everybody.

And it doesn't matter how uneducated, or clueless, one is. Your phone attention counts as one engagement as does the engagement of The World's Most Sophisticated Man. But, wait, isn't it highly likely that more uneducated folk are on their phones longer than the smart ones? Of course. Ahh, no wonder the world looks like it does!

It reminds of a George Carlin joke: Think of how dumb the average American is. Then, understand that half of the country is dumber than that!

And now, these people, who do not have the capacity to read full-length books, have slot-machine supercomputers in their pockets. Buzzes, beeps, memes, a red circle with a number in it, zero regulation — how could society not denigrate?

But, alas, I'll still hit up pop culture to escape that ugly truth, and where I put my attention is crucial. While White Lotus and my glorious Cleveland Guardians appear absolutely worthy of it, I have to be pretty discerning with my attention.

John Mulaney, for example, had a killer show about L.A. about 10 months ago, and now it's no longer about L.A. and is about nothing in particular. Totally uncool now — but at least the show's opening sequence remained.